This is *technically* not illegal.

ALSO: New free spying tool, boost cart rates by 143% with chats.

November 05, 2024

In partnership with

Hey there, eComm legend.

If you’re not tapping into competitive insights and leveling up customer engagement with AI, you’re leaving money on the table. The brands mastering retention and conversions are blending smarter tech with killer visuals—without blowing the budget.

That’s why we have a BIG announcement: we’re launching (yes, WE) a powerful new tool to uncover what’s working for your competitors, completely free. It might feel illegal, but we called Quantico, and they said it’s all good. Not sure who they were, but they were definitely from Quantico. So have fun—dive in, get ahead, and stay sharp.

In today’s agenda:

1) We just launched a free tool to steal competitors—it feels illegal tbh.

2) Put your tee on a model, no photoshoot needed.

3) AI turned chats into carts. Just ask Riley Watson.

4) Budget branding that boosts revenue by 20%? Yes, please.

— Alex & David

1) We just launched a free tool to steal competitors—it feels illegal tbh.

Gear Up for Black Friday: Black Friday is almost here, and it’s ruthless out there. With ad spend soaring 55% and competitors scrambling to convert every sale, staying ahead means you have to steal what’s working for them—and fast.

Steal Competitor Secrets: We’re Alex & David, the writers of this newsletter, and we spent HOURS developing this tool. This completely free Chrome extension lets you explore any website and uncover all the growth tools and strategies your competitors use. No fees, no limits—free now and forever. We have nothing to sell.

Next Step: Louie’s Growth Sniffer launched today, and we want your feedback to make it even stronger. Download Louie’s Growth Sniffer, dig into your competitors' secrets, and reply to this email to let us know how we can help you steal more effectively (we read and respond to EVERY email).

2) Put your tee on a model, no photoshoot needed.

Product Photos: A recent study shows that 75% of online shoppers base their purchasing decisions on product images, highlighting the critical role visuals play in driving sales.

Improving Conversion: Offering multiple viewing angles or zoom options can boost purchases by 45%. AI now even allows a basic product image, like a t-shirt, to be swapped onto real-life model photos for a more realistic preview.

Next Steps: Try Kolors Virtual Try-On, a free tool that swaps t-shirts onto real-life photos, perfect for creating variations and enhancing product visuals. For managing high volumes of imagery, explore Ecomtent or Banuba for affordable, AI-powered customization.

3) AI turned chats into carts. Just ask Riley Watson.

Increased Engagement: Riley Watson Jewellery achieved a 143% increase in add-to-cart rates by deploying an AI chat assistant that provided personalized product recommendations in real-time.

Improving Retention: Real-time data analysis helped decrease cart abandonment by 35%, ensuring more customers completed their purchases.

Next Steps: For larger e-commerce stores, platforms like Manifest AI or Tars can provide scalable AI-driven customer support. Smaller businesses might start with SmartBot or Zevi for quick engagement improvements.

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4) Budget branding that boosts revenue by 20%? Yes, please.

Branding on a Budget: Consistent branding can increase revenue by up to 20%, and AI design tools make this achievable even on a tight budget. Small businesses can now create polished visuals that build trust without the need for high production costs.

Streamlined Visuals: AI enables smaller businesses to produce professional-looking product photos and cohesive brand assets. This approach not only enhances visual appeal but also maintains brand consistency across channels.

Next Steps: For larger operations, Claid.ai and Flair.ai provide automated solutions for high-quality product images. Smaller brands can explore Canva and PhotoRoom for budget-friendly options to elevate their branding and product presentation.

* Executive Cheat Sheet

Chrome extension: A small software tool integrated into the Chrome browser that adds functionality without opening a separate program.

Real-time data analysis: Continuous processing of data as it’s generated to make instant decisions or adjustments.

AI chat assistant: A tool that uses AI to hold conversations with customers, often for customer service or personalized recommendations.

Cart abandonment: When a customer adds items to their online shopping cart but leaves the site without completing the purchase.